Weight, width and optical size are not settings. They are parameters you can perform with.
Our Variable Motion Lab started with a question: what if a typeface's axes were treated like the strings of an instrument?
Rules for kinetic type
- Never animate the reading line while someone is reading it.
- Respect reduced-motion preferences, always.
- Limit every axis to a legible range.
Within those limits, there is an enormous amount of expression left to explore.