Packaging for a small-batch sea-salt maker, printed with the tide tables of the day each batch was harvested.
- Client
- Salt & Stone Provisions
- Year
- 2024
- Disciplines
- Packaging, Branding & Identity
- Industry
- Food & Beverage
- Deliverables
Every batch, a different tide
The label generator reads a harvest date and draws the tide. The family prints labels as they pack — no designer needed.
Project notes
Overview
A fictional family business harvesting salt by hand on a rocky coast. They wanted packaging that felt as unhurried as the process.
Challenge
A tiny budget, short runs and a product that looks identical from batch to batch.
Approach
We made the harvest date the hero: each label carries that day’s tide curve, printed digitally so every batch is unique at no extra cost.
Process
Material tests with recycled board, letterpress samples, and a small tool that generates a label from a date.
Outcome
A packaging range, a label generator the team runs themselves, and a shelf presence that needs no explanation.
- Design
- Tomas Reyes
- Generator
- Capsul Digital Team
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